You must have listened to the term “Digital Marketing” but you may not have a fair idea about it. Don’t worry I am going to explain Every aspect of making a career in Digital Marketing in this Article. After going through this informative article you will get to know about
- What is Digital Marketing?
- How to Start a Career in Digital Marketing?
- Is Digital Marketing a good career in 2020?
Before I start I request you to read it so carefully that you don’t miss a single point because this blog is going to be a career booster in the field of digital marketing. So without further ado let’s jump into the topic
What is Digital Marketing?
It is a form of marketing that is performed digitally. Let’s elaborate a little Here digitally means “Online”.Digital marketing is also known as online marketing. It is done on Social Media such as Facebook, Instagram, Twitter, etc. It is also done through the Google award.
Most of you will be still confused, don’t worry I am going to break it down in steps for you.
- We create a Website of our business
- Once our website is ready we start advertising or marketing our business.
What are the benefits of Digital Marketing?
Digital marketing is really beneficial for any business and startup that offers products and services.
It is very cheap
Digital marketing is very cheap as compared to traditional marketing. One doesn’t have to spend extra money on banners, hoardings, pamphlets, which cost like a bomb. We can run the ads in a tiny amount that is not more than our pocket money.
We can do it 24*7
One can market any time and at any moment. It sets us free and allows us to market anytime anywhere. For Example –You can’t advertise by banner pamphlet and hoarding at night but you can run the ads online at any moment whether it’s night or day.
It can reach the target audience easily
We get an option to choose our target audience in digital marketing which is not available in traditional marketing.
For Example:- When we distribute pamphlets or hang a banner we can’t guarantee that it will reach our target costumers or audience. On the other hand, online marketing allows us to select our target audience who are interested in our products and services. So there are high chances that they will buy our product and services.
How to Start a Career in Digital Marketing?
Before choosing any career we must consider two points that matter a lot.
- Am I really interested in this field?
- Does this field have a future?
Let’s elaborate a little
Am I really interested in this field?
Interest plays an important in our career. If you are not interested in doing something you are not able to sustain in the long term. On the other hand, if you are interested in doing something from inside then you never get bored rather you become happy day after day. When you are interested in doing something you don’t have to force yourself instead you do it automatically and willingly.
Does this field have a future?
Everyone wants to make their future secure. We always invest time doing research and development because our whole life is going to depend on a single decision.
But how to figure out whether a field has a career or not?
There are many ways out there to help us research the field that we are going to choose.
- Read some article related to that field
- Watch YouTube videos related to that field
- Talk to the people who are already in that field
- Listen to those who are highly successful in that field.
Now that you have got the answer to these two questions. let’s answer our main Question
How to start a career in digital marketing?
To be very practical we require two things that are highly recommended.
- Practical knowledge from the right source.
- Certificate/ degree
now the question rises
How to find a better Institute and a better teacher for Digital Marketing?
Digital marketing is all about practical knowledge rather than tons of theory that is good for nothing. Join an institute that teaches things practically. Now you must be thinking that how to find such an institute. See there is no hard and fast rule to find a better Institute for digital marketing yet there are some rules of research and development that take some time.
Find the list of Digital Marketing Institute in your city.
it’s easy to find the list of digital marketing institute in your city. All you have to do is go to Google and just search.
Go through the reviews and ratings of each institute one by one.
Read the reviews and ratings of the institutes on their websites and social media pages
Read the teacher’s profile
Teacher plays an important role in a student’s life. In digital marketing, they are considered a vital part.
Get in touch with the previous students of the institutes
previous students know better about the institute since they have already spent time with teachers and they are highly familiar with the environment so they may reveal some secrets about the institute.
What is the duration of the Digital Marketing course?
Course duration varies from one institute to another. Some institutes offer this course for three months and some offer for six months. Actually, digital marketing course has some modules to follow and every institute has a different pattern and different modules.
But according to me, one should go for a short term course of three months because Digital Marketing is not a Big Topic to learn so why to spend extra time.
How Many Certificates do we get after the completion of the Digital Marketing Course?
Most of the institutes offer five to six certificates after the completion of the course which is really important for the job.
- Google Adwords Certification
- Google Analytics Certification
- Content Marketing Certification
- Inbound Marketing Certification
- Social Media Marketing Certification
How to Get the Job after the completion of the course?
Usually, the same institute guarantees us a Reputable Job in the MNCs after the completion of the course. They help us grooms our skills and prepare us for the interview. Institutes have got the tie-up with the companies that hire Digital Marketers.
In case they don’t help us find a job then after the completion of the course, we are well capable to find a job on your own.
What is the Salary of a Digital Marketer in the beginning?
We are hired as a Digital marketing executive in the beginning. It is the base level rank in the Digital Marketing Field where we have to learn many things Practically. We encounter a lot of hurdles and setbacks initially but it teaches us a lot. Our Salary highly depends on the performance of the interview. Generally, a Digital Marketer is offered 15k to 20k in the beginning but once you are veteran in this field your salary has no limit.
A digital marketer never depends on the salary instead they earn from various methods that pay them double of their salary but they have to spend extra time after office.
- Website designing
Is Digital Marketing a good career in 2020?
Before I answer this question I want to ask the question ” What do we mean by a Good Carrier?“
I don’t know what do you think about this question but according to me a good carrier is somewhere associated with three main factors.
So let’s start elaborating these terms and see whether Digital Marketing is a Good Career or not.
Does Digital Marketing have Growth?
Well every field has growth provided you are dedicated in the field and my dear friends dedication comes from the interest. As far as Digital marketing is concerned, It is one of the Booming industry that has less competition and a high Growth rate since it has newly come to existence. Let’s say you have started a career as a Digital Marketer in 2020. Initially, you have to learn many things in this field since you are new to it but once you spend some time with it then you are the king of this field. Your company promotes you instantly without a second thought.
In case you don’t get the promotion but you have developed your skills to the next level you could switch the job and join a different company. Till then you will have experience and great knowledge of digital marketing and there are high chances that you will be offered a double salary.
Take the worse situation and suppose you haven’t got Promotion and even not got a job in some company but you have got specialized in any of the skills of digital marketing whether its content writing, SEO and SMM, etc. There are tons of freelancing websites out there that pay you a more than handsome amount daily and most importantly you don’t have to go anywhere and even you don’t have to spend any amount, All you need is a laptop or a pc.
Does Digital Marketing have Future?
21st Century is the Era of Internet 60% of people have smartphones and internet data. Now People are addicted to the internet. Their day starts with social media by greeting Good Morning and their afternoon spends watching youtube videos and scrolling Tiktok and Likee and their bedtime passes using Instagram or playing PUBG. They put status to define their mood and they use social media to wish someone’s birthday. Now even the wedding invitations are sent digitally.
Well I don’t mean to say like people are worthless rather I am saying that they are highly inclined towards Digital World. According to a data collection, a single person spends 2 hours daily with internet
Google is now making things easy for users such as Google has introduced a voice search that is highly compatible with every language and dialect and even an illiterate person can search for the desired result.
Now people trust on the internet and before taking any decision they confirm with the internet. From buying a product to getting admission to any university, people’s first preference is the internet.
Now 52% of companies have adopted online advertisements around the Globe and many traditional marketing will go outdated by 2021 because it is nor effective rather expensive.
In short, the internet is all in all in this Digital Era. So if you are looking for a career in Digital Marketing then without further ado just go for it. I have to say, this is the best career available for anybody around the globe who has an interest in the internet and it is going to boom to a great extent in the coming years.
Digital marketing is the only career that is not going to fade over time instead it will the talk of the city and a buzzword which is going to be louder and louder over time.